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Posted on: Thursday, February 04, 2010 4:04 AM
Author: Scribd Feed
Subject: Case Study - The US Major Home Appliance Industry - Domestic vs Global Strategies
| Case 17 THE U.S. MAJOR HOME APPLIANCE INDUSTRY (1996): DOMESTIC VERSUS GLOBAL STRATEGIES I. CASE ABSTRACT: This industry note summarizes the strategic issues facing the major home appliance industry in the United States and elsewhere. It was written for use in a business policy/strategic management course with a segment on industry analysis and competitive strategy. The industry in 1996 was in the process of becoming a truly global rather than simply a multi-domestic industry. The note details issues in product and process design (R&D), manufacturing and purchasing, marketing and distribution |
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