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Posted on: Thursday, February 04, 2010 4:04 AM
Author: Scribd Feed
Subject: Case Study - The Vermont Teddy Bear Co Inc- Chalenging Facing a New CEO
| Case 28 THE VERMONT TEDDY BEAR CO., INC. (1998) CHALLENGES FACING A NEW CEO I. CASE ABSTRACT In 1981 John Sortino founded Vermont Teddy Bear Company; he sold handsewn teddy bears out of a push-cart on the streets of Burlington, Vermont. Since this time the company's focus has been to design, manufacture, and direct market the best teddy bears made in the United States using high-quality U.S. materials and labor. Until 1994, Vermont Teddy Bear experienced a great deal of success and profitability. In 1993, the company was named first national winner of the "Best of America Award" by Dun and Bra |
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